As founders of Gérard Bakery, we have always placed a strong emphasis on customer feedback and their satisfaction. Recently, our customers shared a recurring concern that struck a chord with us and our team - the excessive packaging involved in bakery products. Determined to address this issue and make a positive impact on the environment, we launched a new initiative: picking up used bags from our customers for reuse.
Last week, we introduced this eco-friendly idea to our valued customers, and the response was beyond our expectations. It was heartwarming to see how enthusiastically they embraced the concept. Almost 56% of customers returned the bags from the previous week. Their dedication to sustainability filled us with pride and reaffirmed our commitment to making a difference.
We were especially surprised and delighted to see one of our customers take the extra effort of putting out not one or two but nine of her old bags outside her home the night before her scheduled delivery. This commitment to the cause was just inspiring.
The benefits of this initiative are twofold - environmental and financial. Our large bags come at a considerable cost due to the high price of cardboard, sometimes amounting to 70 cents per bag. By reusing each bag multiple times, we can significantly cut costs and reduce waste, thereby conserving valuable resources.
Additionally, we understand the importance of protecting our customers' privacy and data. To address this concern, we devised a clever solution. Using laser printing technology, we print customer details on the stickers that are put on the bag. However, when the bags are returned, we use heat to blacken the printed information, making it unreadable. We then place a new sticker on top of the old one for the next customer, ensuring complete privacy and security.
The success of this initiative fills us with hope and motivates us to do even more for the environment. By listening to our customers and taking their feedback to heart, we have embarked on a journey toward a greener and more sustainable future. We hope Gérard Bakery's commitment to reducing waste and embracing eco-friendly practices serves as an inspiring example for others in the bakery sector and the wider business community to do the same.